Our Story

I'm Eunica and Monarch came about as a way to fulfil my three great loves in life - babies and children, the environment, and of course, bright, bold and beautiful prints! 

Modern cloth nappies combine my three loves, and and that is why they are our specialty here at Monarch. I spent many years researching, experimenting and testing different organic fibres and nappy shapes to develop the perfect balance of absorbency, a trim fit and ease of use.

I am passionate about helping new parents and families explore cloth nappies as a real and feasible alternative to disposable nappies. As we have grown, we have also branched out into other areas where we can bring premium, sustainable and beautiful products to our customers. 

We are always looking for ways to improve our products, which is why you will find slight differences release-to-release, and range-to-range. We are committed to ensuring our customers ALWAYS have the easiest-to-use product, made with premium materials and incorporating the latest technologies in sustainable manufacturing. 

In addition to the above, the following are three particular avenues in which Monarch seeks to make a social and environmental difference: 

1. Creating an Easy-To-Use Cloth Nappy system that is no harder than disposables, and help transition more families into cloth;

Our Ultimate nappy system is one of the most absorbent nappies in the market and a go-to for many parents who otherwise need two disposables to get through the night. The system also allows you to snap out the soiled inserts and snap-in a fresh one without changing the shell - thereby reducing your laundry pile and saving you $$$ on extra nappies!

Our beloved Classic nappies are also a popular choice as it gives parents a super trim fit, allowing cloth butts to be no bulkier than disposables!

2. Designing exclusive prints that give you an unexpected avenue (such as nappies) to enjoy the pretty things in life!

The incorporation of limited edition prints in our range was an initiative to bring more people (e.g. reluctant family members) on board to try cloth and was borne out of both personal and widespread experience.

3. Donating (a minimum of) 10% of all profits to a charity nominated by our customers each year!

Each year we ask our customers to vote on their favourite charity and we send that charity our contributions for the year!

Thank you for taking the time to read my story and I hope you'll partner with me on this journey! 

I would also love to share in your eco-journey! Tag us in photos of your bub in our cloth nappies on Instagram or Facebook, or email us as we would love to hear from you! 

Xx Eunica 

Photo Credit: @Nikki Blasonato, Virtual Memories Photography